About the Respect campaign
What is this campaign for?
The Respect campaign is a new campaign calling on all Australians to commit to a new partnership between Aboriginal and Torres Strait Islander Australians and non-Indigenous Australians.
The Reconciliation Australia Barometer -- a national research study that looks at the relationship between Indigenous and other Australians -- showed that nearly 3/4 of Australians surveyed believe that a lack of respect for Indigenous Australians is one of the most important contributing factors to Indigenous disadvantage.
In addition, the Barometer showed that only 1/5 of Australians surveyed know what they can do to help disadvantaged Indigenous people.
This campaign aims to address both of these issues by compelling Australians to think about - and change - their attitudes and behaviour towards Indigenous Australians. People are asked to make a committment to do this. When they make the committment (by signing the pledge), they are sent tips on what they can do to help.
Who is the campaign aimed at?
The campaign is aimed at the many non-Indigenous Australians who would like to work alongside Indigenous Australians to end the disadvantage faced by Indigenous communities, but don't know how. This campaign will provide people with ideas for action that are simple and effective.
Who is behind this campaign?
This is a campaign by ANTaR.
The Body Shop and Avant Card have helped us promote this campaign nationally.
University of Technology Sydney, UTS Union, and the Co-op Bookshop have provided and helped us organise the campaign launch, and the Co-op Bookshop and City of Sydney have helped promote the launch.
For a full list of campaign partners and supporters, please see our Partners and Supporters page.
How can I get involved?
The campaign will be on this website and in all Body Shop stores across the country from 18 May until 17 June. You can support the campaign by:
- visiting the ANTaR website from 18 May to find out more about the campaign and signing the pledge
- visiting a Body Shop store between 18 May - 17 June and sign the pledge
- picking up an Avant Card postcard at your local cafe, cinema or university from 20 May to late June and post it to a friend
- buying a campaign t-shirt which will advertise the campaign and also help ANTaR raise money
- becoming a fan of the campaign on Facebook
- updating your Twitter status to reference the campaign
- downloading the campaign poster (PDF 200k), print it out and stick it up in your university, school, workplace, local coffee shop ... we can also send you an A2 poster if you promise to put it where lots of people will see it
- making a $30 donation to ANTaR so we can continue running campaigns like this one

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